Cookie Policy

Persona Entertainment Oy

1. Introduction

This Cookie Policy explains how Persona Entertainment Oy (“Persona”, “we”, “us”, or “our”) uses cookies and similar technologies when you access our website and web-based application (collectively, the “Web Services”).

This Cookie Policy applies to the Web Services. Native mobile applications may use device-level technologies, which are described in our Privacy Policy.

This Policy is issued in accordance with the EU General Data Protection Regulation (GDPR), the Finnish Data Protection Act, and the EU ePrivacy Directive. In addition, where required by applicable law, we will request your consent before placing or reading cookies or similar technologies on your device (other than cookies that are strictly necessary for the provision of the Web Services you request).

2. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They enable core functionality, enhance user experience, and support analytics and security. “Similar technologies” include technologies such as SDKs, pixels, tags, local storage, or other identifiers that may be used to store or access information on your device, or to collect information about your use of the Web Services. For simplicity, we refer to all of these as “cookies” in this Policy.

3. Categories of Cookies Used

A. Strictly Necessary Cookies

These cookies are essential for the operation of the Web Services. They enable authentication, session management, security monitoring, fraud prevention, and payment processing.

We use Stripe as our payment service provider for web-based transactions. Stripe may place strictly necessary cookies and use similar technologies to enable secure payment processing and fraud prevention.

For mobile application purchases, payments may be processed via Apple App Store or Google Play billing systems. These platform providers may use their own technologies in accordance with their respective privacy policies.

Strictly necessary cookies do not require user consent, as they are required for the performance of a contract or to ensure the security of the Services.

B. Analytics and Performance Cookies

These cookies collect aggregated information regarding usage patterns, traffic, and technical performance. They are deployed only with user consent.

C. Functional Cookies

These cookies remember user preferences and settings to enhance usability.

D. Marketing Cookies

Marketing cookies are used, subject to consent, to measure campaign effectiveness and understand how users discover our Services. Persona does not sell personal data.

4. Third-Party Service Providers

Persona engages third-party service providers, including payment processors such as Stripe, to support the operation of the Services. These providers may process personal data on our behalf under applicable data protection agreements.

Some third-party providers (for example, payment service providers such as Stripe) may process information collected via their technologies for their own purposes and as independent controllers, in accordance with their own privacy and cookie notices. Where applicable, we encourage you to review those notices for more information.

5. International Data Transfers

Where personal data is processed outside the European Economic Area (EEA), appropriate safeguards such as Standard Contractual Clauses approved by the European Commission are implemented.

6. Retention Periods

Cookies may be session-based (deleted when the browser closes) or persistent (stored for a defined duration). Retention periods are reviewed regularly to ensure they remain proportionate and necessary.

7. User Rights and Consent

You may change or withdraw your consent at any time by using our consent management tool available on the Web Services (for example, via the cookie settings link or icon, where available). Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can also control cookies through your browser settings. Most browsers allow you to delete existing cookies, block cookies, or receive a warning before a cookie is stored. Please note that blocking or deleting certain cookies (especially strictly necessary cookies) may impact the functionality of the Web Services, including login, security, and payment processing.

Users may accept, reject, or customize cookie preferences via our consent management tool. Users retain rights under GDPR, including access, rectification, erasure, restriction, objection, and the right to lodge a complaint with the Finnish Data Protection Ombudsman.

8. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies and similar technologies, or for legal or operational reasons. When we make material changes, we will take reasonable steps to bring the updated Cookie Policy to your attention through the Web Services.

9. Contact Information

Persona Entertainment Oy
Business ID: FI34690759
Registered office: Sturenkatu 4, 00510 Helsinki, Finland
Email: connect@personaavatar.com