Privacy Policy

Effective Date: 08.01.2025

1. Introduction 

Persona Entertainment (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under applicable laws, including GDPR. 

2. Controller 

Persona Entertainment Oy Business ID: 3469075-9 Registered office: Finland Contact: connect@personaavatar.com. Persona acts as the data controller for personal data processed under this Privacy Policy. 

 3. Information We Collect 

Information you provide to us directly. We collect information directly from you. For example, you provide information to us when you use our Services, communicate with us, register for an account, subscribe to our blog or newsletters, or participate in our social media discussions, or promotions. The information you provide to us directly may be about you and others. 

We may collect the following types of information: 

• Account Information: Username, email address, phone number. 

• Demographic information: Date of birth and general geographic location 

• Interest: such as categories such as “Sports” or “Writing” 

• Interaction Data: Chat history with AI-powered avatars. 

• Technical Data: Device type, operating system version, usage statistics. 

• Payment Information: Managed securely through Apple’s In-App Purchase system (we do not store payment details). 

• Communication with us: E.g. support requests, voluntary feedback. 

Information you provide directly to us may also include information that may be considered sensitive under applicable laws, such as login information, personal messages received or sent through our Services, or other information about yourself that you have provided while using our Services (for example, user content you voluntarily post that reveals your ethnicity, religion, or sexual orientation). Sensitive personal information is not required or necessary to use our Services; please do not include any sensitive personal information in your communications with us or our Services. 

4. Children and Age Requirements 

The Persona app is not intended for children under the age required by applicable local law. In jurisdictions where no specific age is defined, the minimum age is 13 years. We do not knowingly collect personal data from children. 

5. How We Use Your Information 

• To provide and improve the Persona app experience. 

• To personalize interactions and optimize performance. 

• To ensure security and prevent fraud. 

• We do not sell or share your data with third parties for marketing purposes. 

• AI-generated interactions are produced automatically and may not always be accurate. The app does not use automated decision-making that produces legal or similarly significant effects. 

6. When do we disclose the information we collect 

We share information in the following situations: 

• Partners. We share information with our partners and affiliates, who may use the information we share in accordance with this policy. 

• Merchants and service providers. We share information with employees, consultants, service providers, and other merchants who need that information to perform work or provide services on our behalf. Such parties include, for example, companies that provide data storage, payment services, technical support and services, customer service, analytics, fraud prevention, content moderation, legal services, and marketing and advertising services. 

• Advertising and analytics. We may use your personal information for internal marketing purposes, such as sending you updates, offers, and information about our services. We do not share your personal information with third-party advertising networks for targeted ads across the Internet. Any analytics we perform are solely for improving our services and user experience.

• Legal Obligations. We may disclose certain information if we believe in good faith that doing so is necessary or appropriate to comply with law enforcement, legal or regulatory process, such as when responding to a warrant, subpoena, court order or other applicable laws and regulations. 

• Business Transfer. We may disclose certain information in connection with, or in the course of negotiating or entering into, a merger, sale of business assets, financing arrangements or the sale of all or a portion of our business to another company. 

• Other Disclosures with Your Consent or Instructions. We may also disclose your information to third parties when you ask us to do so. This is the case, for example, when you instruct us to disclose information about you because you recommend us or our services to your friends or acquaintances. 

7. International data transfers 

Your data may be processed outside the EU/EEA. When this occurs, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place. 

8. Legal Basis for Processing 

We process your data based on: 

• Your consent (e.g., when creating an account). 

• Contractual necessity (to provide the service). 

• Legitimate interests (to improve and secure the app). 

 9. Data Retention 

We retain personal data for as long as your account is active or as needed to provide the service, unless a longer retention period is required by law. You may request deletion at any time. 

10. Your Rights (GDPR) 

• Access: Request a copy of your data. 

• Correction: Update inaccurate information. 

• Deletion: Request removal of your data. 

• Portability: Request transfer of your data. Contact us at connect@personaavatar.com to exercise these rights. 

 11. Security 

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure. 

12. Changes to this policy 

We may update this policy from time to time. We will indicate the last modification date in this policy. If we make a material change to the policy, you will be notified in an appropriate manner consistent with legal obligations, such as by email or through a prominent posting on our website or mobile application. By continuing to use the Services, you confirm that you have read and understood the most recent version of this policy. 

13. Contact 

If you have questions about this Privacy Policy, contact us at: Email: connect@personaavatar.com 

14. Support